Latin Business Magazine Holds Awards Gala

First Annual Latin Business Spirit Awards Celebrate Hispanic Heritage Month with Industry Leaders on October 14

LOS ANGELES, CA — October 11, 2004 — Latin Business magazine, a bimonthly trade publication serving the nation's Latino business community, has announced its inaugural awards gala. The first annual presentation of the Latin Business Spirit Awards will take place October 14 in the Gold Room of the historic Millennium Biltmore Hotel in Los Angeles.

The event was conceived as a capstone to Hispanic Heritage Month and will tell the incredible accomplishments and milestones of four individuals and an innovative corporation. The award categories and honorees include: the Latin Spirit Award to Jim Padilla, chief operating officer and chairman of automotive operations at Ford Motor Co.; the Latin Marketing Spirit Award to Tere Zubizarreta, president and CEO of Zubi Advertising; the Latin Entrepreneurial Spirit Award to Maria de Lourdes Sobrino, founder and CEO of Lulu's Dessert Corp; and the Latin Media Spirit Award to actor, producer, and community activist Edward James Olmos. In addition, Wells Fargo will receive the Latin Community Spirit Award for its long-time philanthropic contributions and support to Latino causes across the country.

"This is a very exciting time for us. The rapid growth of our magazine has presented us with a wealth of intriguing opportunities, including the inaugural Latin Business Spirit Awards gala. We are thrilled at the prospect of hosting such an event and further showcasing the range of talent among today's Latino business professionals and leaders in the community," says Latin Business Editor and Publisher Greg McComb, whose offices are located in Los Angeles.

The event will include an address by advertising pioneer Daisy Expósito-Ulla, chairman and CEO of The Bravo Group. Additionally, Jovana Lara and Ric Romero, reporters with KABC-TV Eyewitness News in Los Angeles, will serve as mistress and master of ceremonies.

Singer/songwriter Rebekah Del Rio, who was featured in David Lynch's award-winning film "Mulholland Drive," will provide entertainment. The event is being sponsored by UPS, Microsoft, the National Federation of Independent Business, and the Latin Business Association.

The event begins with a general reception at 6:30 p.m., followed by dinner and the program. The Millennium Biltmore Hotel is located at 506 South Grand Avenue in Los Angeles. For reservation information, call (323) 692-2670, email: spiritawards@latinbusinessmag.com or visit: www.latinbusinessmag.com.

Published in English, Latin Business is aimed at Hispanic entrepreneurs and professionals ages 25-54, as well as marketers and corporate officers eager to understand this emerging market. The magazine, which currently has a national circulation of 150,000, has applied for membership in BPA International.

MEDIA CONTACT

Terri Hernández Rosales at 626.793.4337, hernandezrosales@sbcglobal.net

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